TERMINIX IT
THE ADVENTURE
Client: Terminix
Sr. Copywriter
Client: Cox Business
Sr. Copywriter
You know that moment when you pitch something and think, “Clients will never buy this but we’re going to do it anyway”? That’s how this idea started.
My goal was to tell a story that works as a metaphor for how business owners can feel running their business. It can be wild, unexpected, maybe a little bit exciting at times. And the thing that can help you navigate those changing tides is a technology partner like Cox Business.
TLDR: The brief said, go big. We said, let's go to the jungle.
Go full screen for the cinematic vibe.
OLV The media buy included a :15 OLV spot and all I heard was, more time to feature my favorite character in the story:
River Guy.
SOCIAL Our goal for social was to create something that fit into the campaign but also felt natural to the platform. In this case, that platform was TikTok. So we came up with an ASMR idea and another bite size story that leans into the adventure trope.
We also shot these right after the release of the iPhone 17 so our director shot this all on the fly on his iPhone.
